Planning a major event like a conference or party requires incredible logistical organization, reputable vendors, widespread advertising, team building activities and much more. But what about the role of technology? The iBeacon is one of the newest Apple products to revolutionize the way people can interact, especially in an event environment.

About the iBeacon

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The iBeacon is an Apple product that allows a smart phone’s mobile apps to listen for signals from the beacons in the physical world and react accordingly. For example, using an iBeacon, a person with the Subway app may receive a coupon on his smart phone when he comes within 20 feet of a Subway. He may not have planned to get a sub sandwich before the coupon, but thanks to the “Buy a soda, get a sandwich free!” offer he received via the iBeacon, Subway now has his business.

On a more general level, the iBeacon technology allows mobile apps to register the user’s position on a local scale and send very specific and relevant content to the user’s phone accordingly. This is achieved using Bluetooth Low Energy, a wireless personal area network technology that can transmit data over short distances. It’s meant to consume very little energy so that it doesn’t drain a cell phone’s battery.

With a broadcast range of up to 100 meters, the iBeacon has the potential to revolutionize the technology communication aspect of planned events.

Apply the iBeacon to Events

The iBeacon allows Tampa event planners to use an app or platform to determine each guest’s location within the event’s physical proximity. This means it’s possible to give each guest a unique experience and ensure their participation in all the action. For example, the iBeacon can be set for a session survey to open on attendees’ iPhones as they leave a session or speaking event. Or, as an attendee approaches a certain exhibit, the beacon could send that exhibitor’s information to the attendee’s iPhone.

In this way, communication efforts can be completely individualized based on location and need. It’s a new and exciting element to effective event planning.

 

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